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Tamburri, Lawrence
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Spring 2020
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2020
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Abstract
The needs of artists are rapidly growing and in-our-ears like no other time in history. Through technological advances like Facebook, Instagram, Apple Music, Spotify, etc., music is spreading like wildfire. The emphasis on the personal connection between the artist and the manager is what drives the success for big-top artists. Delving into what a music manager is and how the relationship came about can further insight on the journey of managing an artist. In order to do so, there will be mention of notable music managers to understand the traits and skills that make the artist thrive. The freedom with which an artist can trust and rely on their manager influences the creative process and the path that the artist goes. Managers that instill the best practices for their artists are credited for their success in the music industry.
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