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Commercialism and the Moral Standing of the National Collegiate Athletic Association

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Utilitarian Moral Theory
 Ethics In Sports
 NCAA
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2014-07-16
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Brockport Kinesiology, Sport Studies and Physical Education Presentations and Papers
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pes_confpres/8/fulltext (1).pdf
Adobe PDF, 1.15 MB
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http://hdl.handle.net/20.500.12648/2527
Abstract
Presentation at the Fifth International Conference on Sport and Society titled: Commercialism and the Moral Standing of the National Collegiate Athletic Association, it offers insights generated from utilitarian moral analysis that provide National Collegiate Athletic Association (NCAA) leadership with a structured foundation from which to make commercialism related choices supporting overall organizational happiness and stability. By Professor Dr. Robert C. Schneider Director, Sport Management Program, The College at Brockport.
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Schneider, R.C. (2014, July 16). Commercialism and the moral standing of the National Collegiate Athletic Association. Paper presented at the Fifth International Conference on Sport and Society. Rio de Janerio, Brazil. (Peer-Reviewed Presentation)
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