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Implicit attitudes towards sexually and reproductively relevant stimuli : do female attitudes vary based on sexual orientation, conception-risk, and hormonal contraceptive use?
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2013-06-26
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Previous research has suggested that females at high fertility may be more sensitive to
cues of sexual-relevance as opposed to reproductive-relevance. The current study
examined this issue by having females of varying sexual orientation complete two
implicit association tasks (IAT) while they were in either a high-conception risk phase
(i.e., fertile phase) or low-conception risk phase (i.e., non-fertile phase), as well as
comparing this data to women who were currently taking hormonal contraceptives. The
IAT is an implicit measure designed to detect the strength of a person's automatic
association between mental representations of concepts in memory. The first IAT
assessed attitudes towards cues of reproductively relevant stimuli (images of women who
are or are not visibly pregnant) and the second IAT examined cues of sexually relevant
stimuli (images of provocatively or conservatively dressed women). Results suggest that
women did differ on implicit attitudes towards both stimuli; however, these differences
were not statistically significant.
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