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"Furries Make The Internet Go": Consumer Culture In Fandom

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Mcglotten, Shaka
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Spring 2019
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2019
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Fursuits are the most recognizable object to come from the furry fandom. Akin to mascot outfits or Disneyland face characters, fursuits are typically fullbody costumes of animals that represent the wearer's unique design. They range in species, complexity, and price depending on how much work was done to create them. The means of production for these suits can also range greatly: one person can undertake the whole process themselves from designing to building, or multiple parties can contribute to the building of one suit via commissions and buying from major companies that specialize in suits. Many anthropological studies that have observed the furry fandom touch upon the application of fursuits both in and out of the community it is born from. I planned to look into the process of creating the fursuits, how that process may have changed over time, and the physical and emotional experience of being inside the fursuit. Over the course of my research, I was able to get a glimpse of the businesses that operate within the furry community, both in the virtual and physical space, and the affective labor that goes into participating in the culture.
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