Loading...
Journal Title
Readers/Advisors
Perkins, Krystal
Journal Title
Term and Year
Spring 2019
Publication Date
2019
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Collections
Files
Loading...
3738_kaitlyn.white.pdf
Adobe PDF, 195.71 KB
Research Projects
Organizational Units
Journal Issue
Abstract
The current study investigated whether rejection increases the likelihood of conforming to others' opinions. Cyberball was used to simulate feelings of either rejection or inclusion through a ball-tossing game. It was hypothesized that rejected participants would be more likely then included participants to base decisions on the social popularity of the choices. The participants chose between pairs of household objects and indicated how likely they were to purchase them, with only two types of ratings to guide their decisions. One rating reflected the social approval of the object, and the other rating reflected the result of a general quality test. The hypothesis was not supported as most participants based their decisions on the quality ratings regardless of being rejected or included. It was found, however, that women chose the socially-approved products significantly more than men after being rejected.
Citation
DOI
Description
Accessibility Statement
Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.