Loading...
Journal Title
Teaching Media Quarterly
Keywords
Readers/Advisors
Journal Title
Term and Year
Publication Date
2015
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Research Projects
Organizational Units
Journal Issue
Abstract
The branding of experience, which works to strengthen consumption practices by tying them into social and group behavior, is an extension of previous efforts that likewise attempt to brand traditionally non-commodified societal institutions including education (Twitchell, 2004), religion (Banet-Weiser, 2012; Twitchell, 2004), and our everyday lives (Moor, 2007). The logic of branding has crept into areas of our lives that previously were not branded – into large institutions like schools and museums and into micro-level everyday experiences and social relationships. This is possible today, in part, due to the rise of networked, social-media-based, smart phone technology that transforms our communication and looking into labor. This communication is increasingly visual; photos, gifs, video, and emoticons, for example, mirror the basic components of a brand.
Citation
Bullinger, Jonathan M.(2015) "Experiential Branding and Curating the Social Space." Teaching Media Quarterly, 3(4) https://pubs.lib.umn.edu/index.php/tmq/article/view/624
DOI
Description
Accessibility Statement
Electronic Accessibility Statement: SUNY Oneonta is committed to providing equal access to college information by ensuring our digital content is accessible by everyone regardless of physical, sensory, or cognitive ability. This item has been checked by Adobe Acrobat Accessibility Check and remediated with the following result: [Remediation: title, language, autotagged, heading tags // Hazards: Table header]. To request further accessibility remediation on this SOAR repository item for your specific needs, please contact openaccess@oneonta.edu.