Thumbnail Image
Publication

Using Key Principles of Design to change a Consumer’s Perception

Journal Title
Keywords
logo
 design principles
 perception
 Anthropomorphic Form
 Closure
 Color
 Highlighting
 Horror Vacui
Readers/Advisors
Journal Title
Term and Year
Publication Date
2013-05-01
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Collections
SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects
Show all metadata
Files
Thumbnail Image
Holland2013 design principles.pdf
Adobe PDF, 8.56 MB
Research Projects
Organizational Units
Journal Issue
URI
http://hdl.handle.net/20.500.12648/903
Abstract
This project was designed to get a feel for how a logo is perceived by people that are looking at it, and if certain design principles have an impact on those perceptions. Five design principles were chosen and four of the five principles were incorporated in each of the five logos that were created for this project. After the logos were designed they were placed in front of people involved in the conference that gave feedback on the logos. The feedback was analyzed to find specific things that were spoken about the design of each of the logos.
Citation
DOI
Description
Accessibility Statement
Embedded videos