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Art Managers and the Methods Used in Guiding, Shaping, and Organizing Musicians
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Ricciardi, Laura R.
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Fall 2021
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2021
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3083_Nina_Faicco.pdf
Adobe PDF, 255.32 KB
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Many musicians begin their careers in the unknown. These artists have an initial spark or an idea, and often, a whole lot of talent. When these artists begin to produce quality material, many of them find themselves at a loss of what to do next. They find themselves being pulled in many different directions, but almost always leading themselves towards what they truly need, a manager. Once musicians obtain managers, they trust them to guide, shape and organize them towards success. Yet, how can a manager be certain of success within an artist? Are there ways in which a manager creates a specific environment that will lead their clients towards successful sold out shows, merchandise, or fame? Managers such as Ben Mawson and Scooters Braun's careers are a testament to what it takes to lead an artist towards success. Personal experiences with up-and-coming artists are a road map towards guiding, shaping, and organizing artists towards success.
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