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Reimagining Contemporary Dance: Strategies to Reconnect Audiences and Revitalize Live Dance Performances
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Guralnik, Maria
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Spring 2025
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2025
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This paper explores the American art form, contemporary dance, and its continuous struggle for mainstream value and financial support. As audience attendance waivers due to shifting cultural consumption habits, contemporary dance companies and artists must innovate to remain relevant. Through the utilization of secondary research drawn from academic, trade, and industry sources, the research which follows reflects current and past audience trends/desires as well as analysis from scholars inside and outside of the dance field to inform and support programming strategies that will benefit contemporary dance companies and their diverse audiences. The findings inform a set of programming strategies and recommendations for professional dance companies aiming to reconnect audiences and revitalize live dance performances in the 21st century.
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