Loading...
Journal Title
Readers/Advisors
Smyth, Brendyn
Journal Title
Term and Year
Spring 2022
Publication Date
2022
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Collections
Files
Loading...
4412_Alanna_Smith.pdf
Adobe PDF, 218.88 KB
Research Projects
Organizational Units
Journal Issue
Abstract
Multi Level Marketing schemes will use social media to present themselves in a more attractive light, often pressuring direct sellers to post a false life style and market the company through direct messages resulting in rifts in their social lives and a negative effect on mental health. Through the format of a podcast I interview Professor of Marketing William Keep from the College of New Jersey to discuss how these MLMs operate on social media and how an individual may be enticed into joining one. The research paper discusses this topic even further with relevant scholarly work and first hand experiences of people in MLM's that supports my own findings of how these companies use social media to marketing their brand.
Citation
DOI
Description
Accessibility Statement
Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.