Loading...
The Role of Marketing Activities in Commercializing Technological Innovation
Journal Title
Keywords
Readers/Advisors
Journal Title
Term and Year
Publication Date
2016-04-28
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Collections
Files
Research Projects
Organizational Units
Journal Issue
Abstract
The purpose of this thesis is explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation.