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Do all social media platforms use the same new addictive algorithm, and how is it designed to be addictive?

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Readers/Advisors
Tusman, Lee
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Spring 2023
Publication Date
2023
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Abstract
The new short form social media algorithm is designed to be addictive. This research explores the mechanics of the algorithm and its effects on user behavior. The algorithm uses a variety of techniques, such as variable rewards and endless scrolling, to keep users engaged. By understanding these techniques, we can better understand the addictive nature of social media. The algorithm also has implications for the spread of misinformation and the manipulation of public opinion. Overall, this research provides insight into the inner workings of the new short form social media algorithm and its potential effects on society.
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