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Instagram and “the Creative”: An Analysis of Artists KidSuper, DevanOnDeck, and Marlon Craft
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Lemire, Elise V.
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Fall 2019
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2019
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4157_manuel.piedra.pdf
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I analyze three different artists, or “creatives” of various online mediums (Instagram, Youtube, etc.), and their use of content strategy to facilitate a personal brand, build an audience, and monetize their online platforms. I show how by streamlining content from different social networking platforms together, creatives achieve multiple sources of income, are able to reinvest more money into quality materials, and are able to create higher quality products. Furthermore, by building a big enough following, they can also generate income solely on paid promotion and ad revenue, thus removing the usual stresses of being a full time creative.
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