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Garber, Michael
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Fall 2018
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2018
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3400_ryan-s.rivera.pdf
Adobe PDF, 148.01 KB
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In this study, I will explore how Sneaker culture came to be and how the marketing of sneakers to the youth became both a fun lifestyle which in the beginning embraced community and promoted individualism to a problematic hobby that has claimed a number of lives and boasts wealth to the have-nots. By learning the history and current advertising of sneakers we can get a glimpse into what the average sneaker consumer and enthusiast may be thinking and feeling regarding what some may deem as a way of life.
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