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Westerman, Jonah G.
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Spring 2024
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2024
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7946_Bradlee_Hertrick.pdf
Adobe PDF, 1.54 MB
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This thesis explores the prevalence of spiritual content in internet memes despite decreasing religious affiliation in America. Part I traces the relevant histories that make memes an effective mode of expressing and negotiating existential concerns, including postmodernism, capitalist realism, Web 2.0, and American political and religious traditions.
Then, a methodology based on teleology and affect (as opposed to etymology and origin) is implemented to analyze the primary case study: a meme format in which users provide sources that are intuitive and unprovable. Part II creates a typology of these sources and explores their implications.
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