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Principles of Marketing (MKT 20100) class syllabus

Tappen, James
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Marketing
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2025
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Syllabus
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Tappen MKT 20100 S11 SYL SU25.pdf
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https://hdl.handle.net/20.500.12648/83056
Abstract
This course introduces the role and scope of marketing in both business and nonprofit sectors of our society. Concepts, strategies, and institutions involved in the determination of consumer demand and potential of markets, marketing mix, product line and brand management organization and implementation of distribution strategies and trade channel structure pricing policies, programs and their implementation


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