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The effect of macrocultures and microcultures on visual perception
Heimbender, Emily
Heimbender, Emily
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2015
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Heimbender_Thesis.pdf
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Abstract
Culture is defined as the social transmission of ideas, arts, knowledge, and languages (Mish et al,
1993; Pickett et al., 2006; Jewell & Abate, 2001). Psychological research often overlooks small
distinct cultures such as Deaf and Video Game cultures by focusing on macro-level categorizations.
The current literature review assesses both macrocultures and microcultures in terms of different
aspects of visual perception. Differences in optical illusion perception, peripheral vision and motion
processing, spatial, and facial perception among people from typical mainstream cultures and Deaf
and Video Game cultures are discussed. It is argued that the more immersed and involved in a
culture an individual is, the more experience he or she gains with certain events and activities.
Culture thus informs perceptual, cognitive, and countless other experiences. Future studies are
recommended to further examine how microcultures affect different psychological and
physiological processes.