Loading...
The Rise in Value of Graphic Design in Marketing and Retaining Information
Journal Title
Readers/Advisors
Guralnik, Maria
Journal Title
Term and Year
Spring 2021
Publication Date
2021
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Collections
Files
Research Projects
Organizational Units
Journal Issue
Abstract
As humans, we are mentally and physically more attracted to visuals. This research explores the value of visual communication in marketing and advertising. Graphic design is used to enhance messaging through the creation of appealing content for consumer engagement. Key elements of graphic design are introduced and discussed along with examples supporting best practices. The purpose of this paper is for small business owners and up and coming entrepreneurs to appreciate the role in uses of graphic design in advertising and other forms of marketing based communications.
Citation
DOI
Description
Accessibility Statement
Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.