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Lynch, Robin
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Spring 2025
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2025
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9898_Sofia_Leal.pdf
Adobe PDF, 989.6 KB
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This thesis explores the impact of Mexican stereotypes in American culture and challenges these misconceptions through a visual and interactive design project. Inspired by personal experiences of bias after moving to the United States, the project uses four posters to highlight common stereotypes; such as the belief that Mexicans are lazy, that Mexican food is just Tex-Mex, that Mexico is only desert and immigration, and that there is a single way to "look" Mexican. Each poster incorporates Augmented Reality (AR) to reveal a contrasting, more authentic representation of Mexican identity, culture, and landscape. Drawing visual inspiration from Hollywood's use of the "Mexican filter,"� a yellow, dusty aesthetic often used to depict Mexico in film and television, the posters initially reflect stereotypical views but are transformed through AR animations. These animations serve as both a metaphor and a medium to challenge surface-level assumptions and invite deeper understanding. The project demonstrates how technology and design can work together to deconstruct harmful narratives and offer new perspectives on cultural identity.
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