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Ceulemans, Cedric
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Fall 2022
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2022
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5265_Jarol_Mendoza Monsalve.pdf
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Abstract
The purpose of this paper is to simulate the process companies undergo when considering expansion into a foreign market. There are two major sections of the paper. First, is Company Overview. To ensure enough data and information was available, a publicly traded company was picked. Firms who trade on the stock exchange in the United States are required by law to file reports with the Security and Exchange Commission (SEC). All information provided in the Company Overview section comes from securities filings with the SEC, which includes documents like S-1, 10-Q, and 10-K. Second, is the Industry Overview. In this section of the paper, the worldwide pet care market is investigated. Within the same section, the pet care market in the United States and Canada is investigated further. The conclusion provides the limitations, along with recommendations for the next steps in the process of researching an expansion by a consumer product company into a foreign market.
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