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McKay, Joe
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Spring 2020
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2020
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4386_tyler.paparella.pdf
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Today, a common name for people who aspire to always be caught up with streetwear culture, is a “ hype-beast ”. These people will spend thousands of dollars that they have in order to be in the mainstream culture, purchasing Yeezys, Gucci, Givenchy and other types of mainstream expensive clothing to seek validation, usually from others on social media in order to build a following. This for people causes a need in order to own these items, and for people who might not necessarily have the income to support the constant purchases of these expensive products, introduce, replicas. Replica brands give people a chance to feel as if they are one with the affluent celebrities, and try to imitate to try and be like them one day as we live in a current time where the phrase, “ Fake it till you make it “ , is something we see on the daily. Not just with regular people however, we see influxes of people coming out of nowhere into stardom using this sort of tactic where we see a common link between Counterfeits and Clout chasing. In the beginning however this project was intended to be an exploration of the hype beast culture and different subgroups within it. As time went on and circumstances changed due to the current climate, it transformed into a narrative about me and my uncles own experience within the culture.
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